Nike Golf
Spring Summer 2020
The Nike seasonal storytelling is told through the scripting of athletes. Each Major tournament is special and brings different elements that highlights the icons.
The Masters - Lucky / Good luck charms / Seve Visor / Seve Sweater / floral ditsy / tassel shoes
The US Open - Winged Foot / Wings / Bold awning stripes / Red White & Blue
PGA Tournament - Tie Dye / Hippies / Peace & Love / Washes / Indigos
Ideation Boards - Masters / US Open / PGA Championship / The Open
Images from Major Tournaments & Athlete Interaction
